Social Media Benchmarks for Nonprofits

By margaret on 1 February 2010 - 5:31pm

In the rapidly evolving world of social media, nonprofits are scrambling to find meaningful metrics for their social network outreach.

We know social media has two core metrics - influence and engagement. If we want to know how we can engage our communities, we need to understand what to measure. 

Teaching America What Haiti Needs: Money

By margaret on 21 January 2010 - 3:46pm
With the unprecedented use of Facebook and Twitter to facilitate donations to the Haitian earthquake relief, nonprofit groups are providing guidance to eliminate the experience of wasteful giving.

Social Media

To say social media experienced an explosive growth recently would be an understatement. Social media now appears in every aspect of society and in every type of media consumed today.

Reset, Ready, Start - Lessons from ZeroDivide’s Community Investment Model

ZeroDivide has evolved through several stages in its short life span.  At the heart of its shift toward community enterprise is the underlying belief that underserved communities can generate their own capital—new or enhanced businesses, jobs and enterprises—to improve social and economic conditions.

Conducted by Blueprint Research and Design Inc., the paper provides an up-close look at what it takes to change how you do business  and illustrates some of the larger trends currently shaping philanthropy. These trends include efforts to build sustainable enterprises, the push for greater accountability, the development of quantifiable measures of social impact, calls for increased transparency, and a move toward closer working relationships between donors and nonprofits.

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Civic Engagement on the Move: How mobile media can serve the public good by J.D. Lasica

Civic Engagement on the Move looks at how leading edge practitioners are using mobile media to engage citizens to solve problems, bridge differences and strengthen community. Mobile media technologies provide new tools for journalists, government and nonprofit agencies, civic organizers, elected officials, activists and ordinary citizens to inform, to reach out to others and to galvanize community action on a wide range of issues.

Civic Engagement on the Move, written by J.D. Lasica, details the hallmarks of successful mobile campaigns around civic engagement and provides case studies of several successful and emerging initiatives, including those that came out of the recent Aspen Institute Roundtable on Mobile Media and Civic Engagement. Noted experts in the field add their insights on using mobile media, with a list of “Mobile Advocacy Dos and Don’ts” by Katrin Verclas of MobileActive and “A Mobile Media User’s Guide” by Jed Alpert, CEO of Mobile Commons.

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Nonprofits & Technology: Emerging Research for Usable Knowledge

"How can nonprofit organizations make better use of today’s rapidly changing information and communication technology? What obstacles do nonprofits face? This book presents research on special challenges facing nonprofits when investing in new technology." To purchase the book

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Going Sustainable: Earned Income Programs for Technology Nonprofit

In a tough funding environment nonprofits are looking for innovative sustainability options. One model being adopted by a growing number of nonprofits and community-based media centers is social enterprise – a business venture tied to the social mission of the organization and leveraging its core strengths.

What are some examples of successful nonprofit social enterprises in the technology and media space, how does one get started, and where can you find funding and other support for such efforts?

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Building Sustainable, Scalable Business

Paul Lamb, Man on a Mission Consulting, was part of a panel discussion on Building Sustainable, Scalable Business. Moderated by Betsy Densmore of Social Enterprise Institute, Paul was joined by Alan Gershenfeld of E-Line Ventures and Lauri Alpern of ROI Ventures.

The session presented how to create a business with high impact that pays the bills, grows in size and impact, but doesn’t require constant fundraising.

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Community Investment Resources

Accounting

Armanino McKenna - Nonprofit/Social Enterprise accounting expertise

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