Facebook

The line of ticket holders stretched for more than two blocks.  The "will call" line was longer.  It was the Season Opener of the Bay City Bombers co-ed roller derby team, in their much-hyped match agaisnt the Brooklyn Red Devils.  It was also a testament to social media in action.  As I walked towards the throng of people milling about outside, it seemed that most of the faces were glowing from . . .

In the rapidly evolving world of social media, nonprofits are scrambling to find meaningful metrics for their social network outreach.

We know social media has two core metrics - influence and engagement. If we want to know how we can engage our communities, we need to understand what to measure. 

Wow, what a difference five years makes! Facebook has released a study that African American and Latino members make up a much larger percentage of the social network’s users than initially believed, debunking the myth that Facebook is primarily a white and Asian trend.

Want to spend time on your Facebook page and do something good? This Mashable post shows lots of great ways you can use Facebook to make a difference.