Charitable organizations say an unprecedented number of people have turned to social media, including Twitter and Facebook to give money for disaster relief efforts following the Haiti earthquake.
In the rapidly evolving world of social media, nonprofits are scrambling to find meaningful metrics for their social network outreach.
We know social media has two core metrics - influence and engagement. If we want to know how we can engage our communities, we need to understand what to measure.
Charitable organizations say an unprecedented number of people have turned to social media, including Twitter and Facebook to give money for disaster relief efforts following the Haiti earthquake.
On Twitter and You Tube, the recovery efforts following the tragic earthquake in Haiti continue to be the main subject of interest. Online communication sites, such as Twitter, have played an especially large role as they quickly filled with Haiti-related information and ways to offer aid. Social media became central to the fundraising effort that raised millions of dollars.
In the 48 hours since a devastating earthquake ripped through Haiti, the American Red Cross has received over $35 million in donations - more than $5 million of which came through text messaging, setting a new record for the Red Cross for mobile technology-based giving.
PEW just released a report Twitter and Status Updating, Fall 2009 indicating that a “social segment” of internet users is flocking to both social network sites and status update services. This segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online.
According to the report, some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others.
A joint blog by Beth Sachnoff and Jessica Eting
The June 12 Iran Presidential election and protests surrounding the outcomes, highlights the key role social media can play in grassroots communication.
Win a $25,000 Social Media Makeover from CommuniCause. The winner will be randomly selected from the top ten nonprofit organizations who receive the most votes.
I attended the 63rd annual Tony Awards on June 7th as an investor and supporter of “33 Variations,” which was written and directed by my dear friend Moises Kaufman. “33 Variations” was up for Best Play, Best Actress (Jane Fonda), Best Supporting Actor, Best Lighting, and Best Scenic Design. It ended up winning for Best Scenic Design.