Boomers Embracing Social Media

It’s no secret that adults aged 50-plus are the Internet’s largest and fastest-growing constituency. And their slow but steady adoption of social networks is allowing them to flex the muscle behind the force. Boomers are able to be active, socially connected, and powerful spenders in retirement like no generation before.

Social Networking Use Up Among Older Generation

According to a recent PEW report, social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

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Social Media Petri Dish at 32,000 Feet

By tim on 16 August 2010 - 2:06pm

"Welcome aboard.  My name is Stacey, I'm your flight attendant tonight, and I'm going to be pointing out the emergency exits on this CRJ200 aircraft.  And if I decide to pull the escape slide and jump out of the plane, I'm not going to settle for two beers.  I'm taking the whole liquor cart with me!"

Linked In for the LGBT Community

By margaret on 8 July 2010 - 1:18pm

There's a new social media site around . . . dot429 ushers in the next generation of business networking.

Specifically targeted to lesbian, gay, bisexual and transgender professionals, dot429 provides a unique on and offline platform for the LGBT business community and its supporters to connect and expand their business network, further their careers and stay current with the business world.

Participatory Medicine

By margaret on 13 May 2010 - 10:00am

The recent passage of health reform legislation has brought with it the promise of unprecedented change in the delivery of care in our country. According to a recent PEW report, once online people can tap into an ever-widening pool of information including blogs, podcasts, doctor-rating sites and social network sites. The internet does not replace health professionals, but provides a way for people to gather and share information in a rapid-learning system that can best be described as "participatory medicine."

THE NEW DORK - Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com

There's a new type of dork that is cooler than ever. A look at tech entrepreneurs, hipsters, Computer Science Barbie - they're all super popular new dorks! A tribute to entrepreneurs from Pantless Knights-the folks behind Grasshopper.com.

Also, View the video from the recent Stanford Social Entrepreneur Conference

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"What Would Waldo Do?"

By tim on 20 April 2010 - 2:08am

You remember Waldo, don't you?  That dapper fellow in the floppy top hat and the red-and-white-striped shirt.  Sort of a Cat In the Hat meets Forrest Gump meets Harry Potter.  And prone to being spotted in interesting places - on the sides of skyscrapers, riding seagulls, frolicking with dolphins - in his vastly popular media series. 

Cheryl Contee Audio on Social Media Marketing

By margaret on 29 March 2010 - 11:55am
Length: 87:44 minutes (10.04 MB)

A companion to the slides presented at a ZeroDivide webinar on Social Media marketing.

ZeroDivide Webinars

For a list of ZeroDivide hosted webinars, please view the options available

Macro or Micro? Blog or Tweet?

By margaret on 17 February 2010 - 3:01pm

As social networking sites gain in popularity, blogging is experiencing a decline among teens (ages 12-17) and young adults (ages 18-29) while the percentage of adults blogging increased moderately from 7% to 11%.

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