Boomers Embracing Social Media

It’s no secret that adults aged 50-plus are the Internet’s largest and fastest-growing constituency. And their slow but steady adoption of social networks is allowing them to flex the muscle behind the force. Boomers are able to be active, socially connected, and powerful spenders in retirement like no generation before.

Social Networking Use Up Among Older Generation

According to a recent PEW report, social networking use among internet users ages 50 and older nearly doubled—from 22% in April 2009 to 42% in May 2010.

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How do Americans learn about community issues?

By margaret on 10 June 2010 - 2:44pm

In a recent PEW report by Aaron Smith on Neighborhood Communications, the article reveals how Americans use a range of approaches to keep informed about what is happening in their communities and how online activities have been added to the mix.

Participatory Medicine

By margaret on 13 May 2010 - 10:00am

The recent passage of health reform legislation has brought with it the promise of unprecedented change in the delivery of care in our country. According to a recent PEW report, once online people can tap into an ever-widening pool of information including blogs, podcasts, doctor-rating sites and social network sites. The internet does not replace health professionals, but provides a way for people to gather and share information in a rapid-learning system that can best be described as "participatory medicine."

Macro or Micro? Blog or Tweet?

By margaret on 17 February 2010 - 3:01pm

As social networking sites gain in popularity, blogging is experiencing a decline among teens (ages 12-17) and young adults (ages 18-29) while the percentage of adults blogging increased moderately from 7% to 11%.

Social Media Continues to Play Critical Role in Relief Efforts

On Twitter and You Tube, the recovery efforts following the tragic earthquake in Haiti continue to be the main subject of interest. Online communication sites, such as Twitter, have played an especially large role as they quickly filled with Haiti-related information and ways to offer aid. Social media became central to the fundraising effort that raised millions of dollars.

Imagining the Internet

By margaret on 4 January 2010 - 2:54am

I love the Internet! I like having access to volumes of information at my fingertips to be explored at any time of day or night. I came across a site that I thought was worth sharing - Imagining the Internet.

All About Twitter

By margaret on 29 October 2009 - 9:10am

PEW just released a report Twitter and Status Updating, Fall 2009 indicating that a “social segment” of internet users is flocking to both social network sites and status update services. This segment is likely to grow as ever more internet users adopt mobile devices as a primary means of going online.

According to the report, some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others.

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