Creating a Socially Responsible Advertising Marketplace

Is it possible to create a socially responsible advertising marketplace? Well that's the goal of Mission AdWorks, an innovative new social enterprise looking to create a link between community based organizations and social enterprises looking to gain ad revenue from their websites and socially conscious advertisers looking to connect with specific communities. A venture of The Blink Tank, essentially Mission AdWorks aggregates or bundles like-minded social and community ventures into a "channel" such as environmental issues or youth community programs, and secures advertising for each "channel" from socially responsible companies. The revenue each organizations receives is based on the upon the verfiable monthly accounting of impressions of each website. Check it out! I think it is a fabulous idea, based on the idea that the collective power of community is mutually beneficial to all participants and can result in generating real income to support community organizations!