Investing in Communities

The first presidential campaign to embrace the ideas and practices of social media has met with a successful end. President-elect Barack Obama will be inaugurated as the 44th President of the United States of America on January 20, 2009.

The successful use of social media for the promotion of a message into the marketplace has demonstrated that Communications has evolved. His campaign’s adoption of technology has played a key role in spreading his message of hope and change to millions of people - people looking to be a part of that change.

Voters expect that the level of public engagement they experienced with Barack Obama during the campaign, much of it occurring online, will continue into the early period of his new administration.

A majority of Obama voters expect to carry on efforts to support his policies and try to persuade others to back his initiatives in the coming year; a substantial number expect to hear directly from Obama and his team; and a notable cohort say they have followed the transition online.

This is the key finding of a new national phone survey from the Pew Research Center's Internet & American Life Project.

Welcome 2009

As the new year begins, we wish everyone peace, joy and hope for 2009!